The best bar names often have a good story behind their name Communicating what defines your business is the way to engage potential customers because it puts your story and bar brand in context. What story do you tell your customers with your name?Įffective bar marketing is based on articulating and extending a harmonious concept from the inside out. What type of customers do you have? singles, couples, office workers, etc.Ĭonsider your bar’s values first.Which neighborhood or district is your cafe located in? Soho, Times Square, New York City, etc.
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